My Approach, and Your Project
The original concept acts as the focal point and driving force for all the creative activities that follow. The original concept forms the very core which generates the final result: a well designed and functional product that maintains the requirements and specifications of the client. In the beginning. I enter a building and allow the space and details of the scene to unfold and capture my mind. Structure, Form and Balance act as critical elements in these first observations. By visualizing and absorbing all three elements into my thoughts and feelings the significant and value of each becomes apparent. One complements and interacts with the other. Appreciating this process makes it possible to form a objective understanding, a clear assessment of the ambiance and function of the picture, and the story unfolding before me. This is how a project is born.